Data is a valuable asset to all businesses in 2021. As our work and home lives have become more and more digitized, myriad images, videos, documents, confidential information and other data are captured and stored by information-based businesses just like yours. That data enables your staff to work and your business to function. If you’re not sure how much your business relies on it, just stop for a moment and think about what would happen if you lost access to all your business data. Could any (or all!) of the following happen?
- You have no customer records or contact details, including customer acquisition information.
- You’ve lost your order and/or case histories for the products or services you sell and any you purchase for your business.
- You lose a wealth of technical information and data on your products.
- You can’t nurture existing leads, care for customers, track the ROI of marketing efforts and predict sales trends.
Your business might well grind to a halt, at least while you figure out what has happened and why. But if you don’t have a copy (or ‘backup’) of that data anywhere, the consequences will be much longer lasting. In fact, it could actually spell the end of your business. A high percentage of businesses which lose a significant amount of data don’t survive the following two years.
The causes of data loss
But what could cause a sudden and catastrophic loss of data in your business? Data loss can occur for lots of reasons including:
- Accidental file deletion by staff – we’ve all been there, trying to work too quickly and then clicking on something in error…
- Physical damage to computer hardware – that could be anything from a coffee being spilt on a computer to a major flood or fire destroying an entire office.
- Viruses or malware damaging software or permanently locking you out of files.
- Hacking or data theft via a cyber-attack, or physical theft of a device.
Now we all like to think that these events would never happen in our business, but the fact is that they can. So, what can you do to ensure you have access to data whatever happens?
That’s why you need backup!
We advise all our customers to ensure they have a robust backup strategy in place to store and protect their valuable business data. That means that should the worst happen, and they lose data, they can simply restore the version taken when they last took a backup (which is normally once every 24 hours).
Do I need backup when I use cloud storage?
One thing that many of them tell us is that they use cloud-based storage now, so they don’t need to back up. While cloud storage is a good step in the right direction it’s not immune to cyber-attacks and In fact, a report from software company Symantec in 2015 claimed that 47 percent of enterprises and 37 percent of small-to-medium-sized businesses had lost data in the cloud. Cloud computing has improved greatly since then, but it’s not perfect.
Picking the right backup solution for your business
The backup requirements of a business will depend a lot on the data generated by its day-to-day operations. When assessing your requirements it’s worth considering that data volumes have grown exponentially over the past 10 years. If that trend continues you’ll need more data per sale or customer in the future than you do now.
Other businesses choose to back up their network and data to their own servers on a daily basis. This has its own risks, not least if there was a natural disaster which wiped out your computer hardware, the chances are your servers would be trashed too. It also means if any of the hardware in your server was to fail, you may have to wait several days to get back online.
Outsourcing your backups to an external company and server means you get an excellent level of service and peace of mind. They are responsible for monitoring server health, ensuring backups are taking place and helping restore your data if you ever need them to.
Chat to the Datalibrium team about our backup packages
Our expert team are on hand to demystify backup and help you choose the right solution for your business. Just drop us a line to get started